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Cerebro Product Rank formula
The Cerebro Product Rank formula (CPR) is a spin on a common Amazon product ranking practice, but the HUGE benefit (and revolutionary part) is that it leverages the highly accurate search volume data that Cerebro, Helium 10's reverse ASIN lookup tool, provides.
Magnet IQ Score.
It's a Helium 10
parameter to determine a keyword's attractiveness
. The higher, the better. It is based on the ratio of estimated search volume versus number of competing products. A high score means a relatively high number of searches compared to the number of competitors.