- Previous Resource file here to click
Mail from Freelanser on May 8 for asking confirmation
Hello there,
Thank you very much for placing the order with me! Being a pleasure working with you so far!
After a lot of hard work and hours, I managed to finalize my Amazon PPC Campaigns for your product on Amazon early as promised.
For these products I will get started with the following Amazon PPC Campaigns Set up:
- Exact Match
- Phrase Match
- Broad Match
- Long Tail Match
- Category Product Match
- Product Match
- Automatic MatchThese campaigns will evolve and become more optimized as we progress with the sales and start to validate more data to make them more profitable down the line. Therefore, is expected that within the first few weeks, we will use them to gather valuable data to then proceed to the optimization phase where the overall results will start to be seen more clearly. We just need to validate the right keywords for your products based on the metrics to then be able to scale the campaigns further
Furthermore, also find attached a gift for you which is the report of keywords conducted to create the campaigns, you can use these reports for your future reference if you desire, they are very useful since they provide valuable information about which keywords are the best for your listing and have the best search volume which you can also use to optimize the listing if you desire. Furthermore, I also included a detailed report of the ASINs I researched to find the right keywords for your product which we will also be advertising under it.
Please check all the campaigns on your amazon seller central account. Once you feel ready and agree with the current setup, we will proceed to confirm this order to approve the campaigns and strategies implemented formally so we can get started officially with the count of the 30 days of Amazon PPC Management and optimization. Looking forward to getting started!
Do let me know if you got any further questions, I am here to support you on anything that you might need. Hope to hear back from you soon with the approval to proceed with this project together.
Thank you for your time and cooperation so far
Wish you a great rest of the weekend ahead for you and your family.
Best regard
Vincenzo
ATTACHMENTS
- (32 KB)
Amazon...zip
My answer to Freelancer on May 9
Sorry for my late review, today was mother's day here. I spent all day with family actually. Now reviewed your PPC quickly, would you kindly explain me more, please.
1. From Hellium 10, it seems you took our 54 keywords. Any specific reason, you are not using Amazon Brand Analytics? And how those 54 keyword comes out?
2. I saw 42 among 54 were selected as the target keywords. Any criteria or standard of your selection?
3. I saw 53 "excluding keyword". but many are cross also on 42 selected keywords, as attached example. Is there any reason why we use the same keyword for different two purpose?
4. Usually, automatic PPC, there is no keyword? only targeting, need to setup 4 groups?
5. Kindly explain to me how to make Longtail keyword x 11 ?
6. Also, appreciate if you explain how to set the initial CPC. some 0.75$, 1$ or 1.25$. most are higher than Amazon recommended value. Any reason? I am afraid if only 100 clicks can ask 100US$ per day, which is far beyond the allowance I can spend.
7. Why no "excluding keyword" in "exact match" PPC setup, while Phrase, Broad does have it.
Sorry, I have too many questions, but I am worried about the expenses vs CPC. As you can see, the current PPC setup shows 1,226 clicks with 0.34$ CPC (last 30 days), which generate a few sales only. If CPC increased 1.0US$ more, I think that can't be sustainable.
Your kind explanation would be appreciated.
Many thanks,
KJ
My comment and request to setup again
.
- 경쟁상황 점검 → 경쟁사 점검 및 키워드, 운영계획 : 경쟁사 ASIN 정보가 포함됨
- Freelanser assigned on April 28.
Wide compatibility Controller: Android, Windows, Mac OS, iOS (MFI Certifyed), and major streaming game service (Stadia, X-cloud,G-force).